DOORS OPEN JUNE 28 – JULY 7
Find your coffee people
The Happy Coffee Network is an international online community where coffee professionals and home brewers learn from each other, cheer each other on, and nerd out about coffee together. At whatever pace fits your life.
Doors close July 7th at 23:59 CEST
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Loving coffee can be surprisingly lonely
You’d think a drink that brings people together would come with people attached. But maybe you already know better.
Maybe you work in quality control, behind the roaster, or in a shop, and most days it’s just you and the beans.
Maybe coffee isn’t your job at all, but your kitchen counter says otherwise, and you’re the only one in your circle who gets excited about a new recipe or a freshly roasted bag.
Maybe you’re the only one in your town who gets excited about extraction yields, and you’ve watched your friends’ eyes glaze over one too many times.
Or maybe you have questions, simple ones, big ones, and the coffee world keeps giving you the feeling that you need to reach a certain level before you’re allowed to join the conversation.
So you figure it out alone. You read, you scroll, you watch brewing videos at midnight. And it works, sort of. But it’s slow, it’s lonely, and it’s a lot less fun than coffee is supposed to be.
It doesn’t have to be that way.
“A lot of the times you don’t want to ask the simple questions, because you feel people will perceive you as someone who doesn’t know too much. Even people who have been doing this for years might still have questions but don’t dare to ask them. In the Happy Coffee Network, they can.“
Daria – barista & coffee researcher
Now imagine this instead
It’s Tuesday evening. Your V60 recipe has been fighting you all week, so you post about it in the forum. By the time you’ve had breakfast the next day, there are three replies: a barista in Lisbon, a home brewer in Austria, and someone who competed with that exact coffee last year. Kind answers. No eye-rolls. Just people who get your struggle.
A week later you’re in a masterclass, asking a uestion you’d never dare ask out loud anywhere else. The expert answers it like it’s the best question they’ve had all day. (Around here, it usually is.)
And somewhere along the way, the names turn into faces. You walk into a coffee festival, or onto the World of Coffee floor, and someone waves at you, because they know you from the Network. Whether coffee is your career or your favourite corner of life, the coffee world suddenly feels a lot smaller. In the best way.
And now? You can join it too!
“I was falling out of love with coffee. Working in quality control, it’s just you and the beans. I needed a community. The Happy Coffee Network has been helping me find the love of why I do what I do.“
Cat – quality control specialist
This is why the Happy Coffee Network exists
Coffee is for everyone. The conversation around it should be too.
So much of this industry runs on gatekeeping: knowledge locked away, questions met with a raised eyebrow, a feeling that you have to earn your place before you’re allowed in.
We’re creating the opposite. A place where nobody overcomplicates, nobody assumes, and we share what we know so we all get smarter. No matter your level, your title, or where you are in the world.
Don’t just take our word for it. We asked three of our members what people should know about the Happy Coffee Network:
"The HCN is welcoming, kind and approachable"
David
"You're not in this on your own"
Josh
"Everybody's welcome here, wherever you are in coffee"
KB
To be fair: the HCN is NOT for everyone
You think supermarket coffee is just fine
You’re looking for a quick fix instead of real connection
You’re just here for what you can get, and not in what you can contribute
You’d rather keep specialty coffee an exclusive club
You prefer going it alone and don’t see value in feeling supported
If this☝️ isn’t your vibe either, please do scroll along because HCN IS for you!👇
What you get as a member
One membership, four ways to grow. Whether coffee is your career or your favourite corner of life.
- Live masterclasses
Every month, an international coffee expert goes deep on one topic: sensory skills, brewing science, origin stories, career questions. Live, interactive, and built for asking the things you can’t ask anywhere else.
“It doesn’t feel like you’re being lectured, it feels like an engaging class.” — David
- The community platform
Your coffee question, answered by people who get it. A space for every corner of coffee: brewing, competitions, careers, running a shop, or just showing off your morning cup. Post whenever it suits you, the answers will be there.
“There’s a group for every single part of the coffee industry.” — Cat
- Live community events
Brewalongs, Q&As, round tables and casual hangouts. No stage, no pressure, just brewing and talking with coffee people from all over the world. Come as you are, camera on or off.
- The content library
Every masterclass and session is recorded and added to an ever-growing archive. Missed something live? It’s waiting for you, whenever your week allows it.
1 masterclass on its own
€19,99 – €69,99
1 month of everything in HCN
€15
from €10/month on the annual plan
One class costs more than a month of everything: the live masterclass, the entire archive, the forum and every event. No, that isn’t a typo. We’d rather have you inside 😉
Your first two weeks as a member
No vague promises about “regular events”. This is what’s actually on the Happy Coffee Network calendar:
28
June
Brewalong
Doors open today, and we’re celebrating the way we know best: brewing together. Join on day one and you can be there, coffee in hand.
“I’m talking to real people, from different walks of life and different knowledge levels. I never feel like an imposter.” — Josh
Wed
8
July
BrewClub
It’s our bookclub, but for coffee! We all order the same coffee online, and taste and discuss it during a live BrewClub session. Members Nadja and Urs walk us trough the coffee and offer background ánd brewtips. This edition we’re tasting a decaf from Kenia, roasted by member Jacob!
Fri
10
July
AMA with Kat Melheim (aka RoasterKat)
Roaster, educator and one of the most recognisable voices in specialty coffee. Bring your questions, she’ll bring the answers. Live session via Zoom.
Mon
13
July
Round Table: Money Talk, Part II (women only)
The first Money Talk ended with way more questions than time. So we’re doing it again. An open, real conversation about money in coffee, in a room that makes it safe to have it.
And that’s just in the first two weeks of your membership. Every month brings a new masterclass, new brewalongs and new conversations. One thing worth knowing: doors close July 7, and most of this happens right after. Be inside when it does!
What the Network does for real people
members and counting!
nationalities in the community
masterclasses in the library
Suddenly, there are familiar faces everywhere
“Although I’m based in London, when I went to Dublin Coffee Festival I met four people who were all part of the Network. Festivals can be mentally draining, but a familiar face gives you that little bit of energy. It’s not just a space online, it’s a space outside as well.”
— David
Urs' Coffee journey
When Urs joined the Network, he was a home brewer with a lot of questions. In the Network, he found a place to ask them: in masterclasses, in the forum, to people who genuinely enjoy answering. Today, he’s the German Brewers Cup champion. And he is returning the favor by sharing a LOT of his experience and enthusiasm now!
Let’s be clear: we had no part in making Urs a champion (even if we wanted to). He did that all himself, with talent, dedication, practice and a healthy obsession with getting better. But ask him where he found the people who helped him grow, and he’ll point to the Network.
Or, in his own words:
“The HCN boosted my coffee journey in months like I couldn’t have done it myself in years.
Asking stupid questions without fear, cheering for members and getting cheered on by them even for small wins, that really made a difference. It made me realise that every single person is at their own point in their journey and it’s the perfect place for them and their tempo. I’m very grateful for the friends I met there and the journey booster that the HCN is🥳🙏“
— Urs
Thankful for this Network!
“I’m so happy the HCN has extended my coffee community onto a global level! The HCN is filled with so many talented, interesting and unique people to learn from ánd with!”
Kimia Bergeson
Owner Kahiwa Coffee Roastery
Being a part of the HCN has been one of the best moves of my life
“I am meeting, connecting, and developing relationships around the world, and developing myself personally and professionally.”
Andy Cutler
Coffee Roaster
HCN connections became friends
“Being part of the HCN, I’ve made coffee friends and kept them, and I’ve always had someone at events to go and speak to. It’s when it translates into real life that it makes the biggest difference.”
Josh Shirtcliffe
Owner coffee shop
Hi!
You may know me as the 2019 World Aeropress Champion, or maybe you’ve seen me online though my IG @wendeliendrinkscoffee. Or perhaps you’ve seen me on stage as judge, speaker or MC at a coffee championship or event somewhere around the world.
Or maybe you don’t know me at all. And that’s fine too!
After 15+ years in coffee, I knew two things for sure. One: this industry is full of wonderful people. Two: it can still feel remarkably hard to find them. Coffee can be welcoming on the outside and lonely on the inside, with knowledge locked behind doors that shouldn’t be locked.
So in 2023, I built the Happy Coffee Network, the place I wished existed when I started out. A place where you will always feel welcome, supported and cheered on.
Where you can be curious, and you don’t have to have all the answers.
A space where you’re surrounded by kind, likeminded people who are simply all trying their best every day.
Three years in, the Network runs on the same rules it started with: be kind, ask anything, and bring your love for coffee. The rest follows.
If you join this round, I’ll be the first to welcome you inside.
xx Wendelien
Founder of the Happy Coffee Network
No time? We built the Network for exactly that.
Let’s address the thing you’re probably thinking right now: “This sounds great, but when am I supposed to fit it into my already busy schedule?”
Fair question. Here’s why it’s not a problem:
- Everything is recorded
Masterclasses, Q&As, anything: they all land in the content library. Can’t make it live? Watch it back on a relaxed Sunday morning, coffee in hand.
- One session a month is plenty
You don’t need to show up to everything to get your money’s worth. Pick the one masterclass or brewalong that fits your month. That’s enough. Really.
- There's nothing to catch up on
The HCN isn’t a course. There’s no week 3, no homework, no falling behind. You dip in when it fits and skip when it doesn’t.
- The forum is always online
Post a question between orders or on your commute. With members in 22+ countries, someone’s usually awake.
Some months you’ll be everywhere: live sessions, forum threads, brewalongs. Other months, life happens and you won’t be online that much. Both are completely fine. The Network fits around your life, not the other way around.
“Please know that I get SO much out of the HCN, its the best, most justified coffee expense I have☺️”
Lara
Choose how you join
Every membership is the full membership: all masterclasses, the entire library, the forum and every event. The only difference is how much you pay.
- NLive masterclasses
- NContent library
- NCommunity forum
- NAll community events
Monthly
€15
per month, billed monthly
Quarterly
€13
per month, billed as €39 every 3 months
Annually
€10
per month, billed yearly as €120
- }Doors close July 7th at 23.59 CEST. After that, you won't be able to join for a couple of months.
What happens after you join
No onboarding calls, no homework. Here’s the whole journey:
1. You’re in, right away
Your welcome email lands in your mailbox within minutes, with your login and a short tour of where everything lives.
2. Say hi, in your own time
Introduce yourself in the welcome space whenever you’re ready. No perfect intro needed: “Hi, my name is … and I am from …” has worked many times before.
3. Pick your first event
Join on day one and the Brewalong on Sunday June 28 is your warm welcome. Can’t make it? One event in your first month is a great start.
That’s it. From there, the Network fits around your life: join what you can, watch back what interests you and ask anything in between.
You still have some questions?
The honest answers to what most people ask before joining.
NIET VERWIJDEREN
I'm a home brewer. Is HCN for me?
Absolutely. Plenty of our members brew purely for the love of it. As long as you’re curious and love coffee, you’ll fit right in. Who knows, one of our members joined as a home brewer and went on to become a national Brewers Cup champion 😉
I've worked in coffee for years. Will I still learn something?
Yes! Our masterclasses go deep, our experts are world-class, and some of the best conversations happen between professionals comparing notes. Many members tell us the peer connection you’ll find in the Happy Coffee Network alone is worth it.
How much time does it cost to keep up?
Realistically? There is no ‘keeping up’. You can spent as much or as little time as you want to on the platform! Everything is recorded, nothing expires, and one session a month is plenty to get real value. There’s nothing to fall behind on.
I'm not in a European timezone. Can I still take part?
Yes. Our members are spread across 22+ countries, so the forum is alive around the clock. We try to plan our live sessions on different times, to cater to different timezones. Besides that, live sessions are recorded, so you’ll always have the opportunity to watch it at a time that suits you.
I missed this round. When can I join again?
We open the doors a few times a year. If you’re reading this while they’re open, this is your moment, because the next chance won’t be for a while.
How much does it cost to join?
Memberships start at €10 per month (when you pick annual billing). If you want to stay flexible, you can pick a monthly (€15) or quarterly (€13 p/m) option. That’s less than two specialty coffees a month for unlimited access to masterclasses, brewalongs, our global community, and the complete content library.
What if I want to cancel?
You can! You’ll be billed monthly, quarterly or annually and you can cancel anytime before your next payment. No hard feelings! We’d rather you stay because you love it, not because you’re locked in or feel obligated.
What language are events in?
Most events are in English, but we have members from 22+ countries with varying English levels. We’re a patient, supportive bunch! Also, on occasion we have live Spanish interpretation available. Reach out if you need interpretation!
The doors close July 7th. Your new coffee friends are already inside.
Doors close July 7th at 23.59 CEST
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Here’s the truth: nobody ever feels 100% ready to join something new. But the members who took the leap will all tell you the same thing, they only wish they’d done it sooner.
Come brew with us. Ask your questions. Find the people who get it. We’ll be there to welcome you in.
Memberships from €10 a month, join before July 7th, 23.59 CEST
- }Doors close July 7th, 23.59 CEST